Could you please provide a link to that Zinnser product? I have used several of their primers, for wood, drywall, and concrete, and they are damn good. For a car? I'll never say never, but I use epoxy to prime bare metal.
Decades ago I worked as a deckhand on oil tugboats. First boat out, it didn't take them long to realise that I was a good painter. You never stop painting these boats- when you're done, you go right back and start over. So I really enjoyed the painting. Anyway, we used this yellow zinc primer. It worked really well on the boats, and I wondered if it would be any good for a beater paint job. I brushed/rolled it on, so I guess it would have to be thinned for spraying. I never did find out, and always wondered how well it would work. I did do a cheap paint job on a car a long time ago; I bought some tractor paint at Farm and Fleet, sprayed it with a borrowed spray gun and compressor, and it looked pretty good and more importantly, it lasted the life of the car. But now I stick to conventional products.
As far as Rustoleum, that stuff will give you fits if you ever try to refinish the car correctly. It is so incompatible with anything else, even primers it seems. It is very durable paint (except for UV), and I'm using some right now- on the wood trim in my basement shop. That's about what it's good for.
You are the one you've been waiting for.